Best Website Design Practices 2018

In this age, the term responsive web design is used more often than not. Responsive describes creating a website that properly functions with all devices used to access it. As the technology progresses, consumers are beginning to expect a more personalized experience.

This gives you, a website designer or owner, more reason to stay ahead of the constant competition. As a designer, you are required to make sure that the product is technically sound, user-friendly and with captivating content. Here are some of the best website design practices in 2018.

Vibrant colors

Web design writers argue that vibrant colors are expected to be the current web design tools. Previously, mobile screens were not as significantly strong as they are now, and vibrant colors did not always translate well with complex visual designs. With the advancement of our smartphones, there is expected to be a lesser divide between the quality of content displayed on them as compared to that of the computer screens. This is one of the ways responsive web design has found its way into the semantics of color.

The innovation of grid layouts

Previously, web design made significant use of the conventional grid designs. For the best website design practices 2018 however, there is considerable need to keep websites aesthetically pleasing to the views eyes but also, be different from other sites.

Page organization has a big part in this feature. This requires a web designer to try unique column combinations for new ways of page organization.

Mobile catering

Mobile websites have been standard in web design for the past few years. Designers in 2018 however, are calling for more attention to it. The reason is that a significant amount of website traffic comes from mobile devices. Apps and website concepts need to be separated. Having a responsive app is different from having a responsive website. Depending on the circumstances, however, you as a web designer might work on them at some point. Website response development semantics are different from those of app development.

Smart typography

This practice uncommon, but with consideration, you can create a responsive typeface as an addition to other page aspects that are designed to be responsive. Different fonts jump out and work best on a big screen. They are designed to be large in contrast to other fonts in the page. This makes the font less useful on a mobile page. It is less pleasing as it may push crucial informative text out of the users’ screen. Setting up titles and website text into different fonts and sizes for each device used is an essential practice to enhance user experience on a particular website.

Increased micro interactions

The practice of using micro interactions is increasing as the best website design practices in 2018. Micro-interactions are variables which allow a website user to effectively and efficiently interact with a web page without reloading it. These micro interactions save time and make the user experience much more fun. This practice is expected to be more popular among web designers this year. Devine Solutions Group LLC, a full service marketing agency in the Bay Area CA, recently did a series of webinars covering micro interactions and the data was astonishing. What they found is that users opted into offers with their email and phone numbers 40% more than websites who did not incorporate micro interactions.

SEO friendly

No matter how attractive your website is, it will not achieve the expected results if you don’t show up in the top 10 results of SERPs. As a professional web design practice, you need to ensure that the content of your website is compelling and engaging to your visitors.

You as a website designer and owner need to use proper alt tags, meta tags, heading tags, and any other on-page resources for search engines to effectively rank your website.

Building a Website that Converts

Let us begin with the obvious fact – a website is as good as the number of visitors it attracts and retains. However, achieving this level of visibility is no mean task, which is why website owners need to invest in some high converting website design tips. In this article, we have taken the liberty of educating you on some of these tips.

Eliminate Sliders

Like sidebars, sliders create a lot of options on your website, from which your visitors choose from. While this may appear like a bonus, it actually serves as a distraction as very few people actually use them. For this reason, you should ensure you phase them out of your website in order for your users to find their way around the site with much ease.

In their place, you could opt for a larger header space that uses a unique static design which clearly highlights your brand. This way, you will not only make it possible for your visitors to scroll through the site with ease but will also ensure that your brand is clearly defined right from the home page.

Simplify Navigation

Website visitors often want to scroll through your products or services simply to have a look at them and perhaps develop more interest to buy them later. If they find the navigation a little complicated, they will be turned off and might never visit your site again. For this reason, you should always ensure your navigation  is as simple as possible.  You could do this by reducing the number of items on the navigation menu. This enhances the navigation time and helps reduce clutter from your site.

Think Responsive Design

Over the years, responsive design has emerged as one of the best converting website design tips. Initially, responsive design meant focusing a lot on the fluid layouts of the website but as technology advances, this technique has grown and is now concerned about making your website mobile- friendly. This means you will have to make use of mobile optimized imagery, mobile-friendly menus etc.  Here is how to make sure your site is responsive.

Enhance Readability

One of the traditional web design tips that almost always works wonders is the use of big typography. It not only grabs the reader’s attention but also places focus on your content.  This means that you should ensure you use larger font sizes, especially on the homepage or as part of a header image. It is also important to mention that the font needs not only be big but should scale well with the web interface.

In order to achieve this, you need a professional web designing company to help you with it, and this is where we come in. At Curmi Marketing Web Development, we spare no effort in ensuring our clients’ websites achieve maximum visibility for optimal results and at a minimum expense of time and money.

The Basics of Digital Marketing

Digital marketing is generally defined as the act of advertising and promoting business, its product and service through the use of electronic media like computer and internet. Here, digital serves as the medium of delivering the business message to its target market and customers. This comes in different forms or types of elements.  Digital marketing takes into the account the use of electronic devices including mobiles.

The following is a list of the most common elements used in the implementation;

1. Search Engine Optimization (SEO)

This type of marketing aims to make the business more recognized on different search engines. The execution of effective SEO techniques can make the business page ranked higher on Google and other search engine sites. This is most commonly done through the use of particular keywords. SEO techniques may include back-linking activities.

2. Social Media Marketing

The rise of many social media platforms gave birth to this marketing strategy where business tries to interact and communicate with the potential marketing through social media sites. Here, the business is able to make updates on their page regarding the business, service and product.

3. Email Marketing

This is one of the oldest forms of digital marketing wherein the business formulates list of the target clients and their contact details. Here, the potential client would receive an email from the business regarding anything that is being offered by the business.

4. Viral Marketing

Viral marketing is oftentimes associated with the creation of content. However, this type of marketing is not only limited to this. Viral marketing can also involve the creation of videos which can go viral on different video sites such as YouTube.

5. Affiliate Marketing

This type of affiliate marketing is a performance-based marketing wherein business makes payment or reward to any of its affiliates that bring paying customer into it. The affiliate further brings leads, makes sales, and generates traffic to the business. This is in exchange of the business providing the best possible deals to its affiliate business.

Compared to the traditional way of marketing business, digital marketing makes the competition between and among business, be it small or big, at the same level. Since this approach utilizes the online world, the chance for both small and big business to promote products is fair enough. It is also a low cost marketing strategy. Since you can only get a few people to run your business online, there is a high demand for digital marketing agencies.